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AQA A-level Business (Surridge and Gillespie)
Editorial: Hodder ISBN: 9781510452862
Puedes consultar la duración de la licencia en la pestaña "Duración licencia".
- Cover & Book Title
- Contents
- Unit 1 What is business_ Chapter 1 Understanding the nature and purpose of business
- Unit 1 What is business_ Chapter 2 Understanding different business forms
- Unit 1 What is business_ Chapter 3 Understanding that businesses operate within an external environment
- Revision Section_ Unit 1 What is business_
- Unit 2 Managers, leadership and decision making Chapter 4 Understanding management, leadership and decision making
- Unit 2 Managers, leadership and decision making Chapter 5 Understanding management decision making
- Unit 2 Managers, leadership and decision making Chapter 6 Understanding the role and importance of stakeholders
- Revision Section_ Unit 2 Managers, leadership and decision making
- Unit 3 Decision making to improve marketing performance Chapter 7 Setting marketing objectives
- Unit 3 Decision making to improve marketing performance Chapter 8 Understanding markets and customers
- Unit 3 Decision making to improve marketing performance Chapter 9 Segmentation, targeting and positioning (STP)
- Unit 3 Decision making to improve marketing performance Chapter 10 Using the marketing mix
- Revision Section_ Unit 3 Decision making to improve marketing performance
- Unit 4 Decision making to improve operational performance Chapter 11 Setting operational objectives
- Unit 4 Decision making to improve operational performance Chapter 12 Analysing operational performance
- Unit 4 Decision making to improve operational performance Chapter 13 Increasing efficiency and productivity
- Unit 4 Decision making to improve operational performance Chapter 14 Improving quality
- Unit 4 Decision making to improve operational performance Chapter 15 Managing inventory and supply chains
- Revision Section_ Unit 4 Decision making to improve operational performance
- Unit 5 Decision making to improve financial performance Chapter 16 Setting financial objectives
- Unit 5 Decision making to improve financial performance Chapter 17 Analysing financial performance
- Unit 5 Decision making to improve financial performance Chapter 18 Sources of finance
- Unit 5 Decision making to improve financial performance Chapter 19 Improving cash flow and profits
- Revision Section_ Unit 5 Decision making to improve financial performance
- Unit 6 Decision making to improve human resource performance Chapter 20 Setting human resource objectives
- Unit 6 Decision making to improve human resource performance Chapter 21 Analysing human resource performance
- Unit 6 Decision making to improve human resource performance Chapter 22 Improving organisational design and human resource flow
- Unit 6 Decision making to improve human resource performance Chapter 23 Improving motivation and engagement
- Unit 6 Decision making to improve human resource performance Chapter 24 Improving employer–employee relations
- Revision Section_ Unit 6 Decision making to improve human resource performance
- Unit 7a Analysing the strategic position of a business_ internal factors Chapter 25 Mission, corporate objectives and strategy
- Unit 7a Analysing the strategic position of a business_ internal factors Chapter 26 Analysing internal position_ financial ratio analysis
- Unit 7a Analysing the strategic position of a business_ internal factors Chapter 27 Analysing internal position_ overall position
- Revision Section_ Unit 7a Analysing the strategic position of a business_ internal factors
- Unit 7b Analysing the strategic position of a business Chapter 28 Analysing the external environment_ political and legal change
- Unit 7b Analysing the strategic position of a business Chapter 29 Analysing the external environment_ economic change
- Unit 7b Analysing the strategic position of a business Chapter 30 Analysing the external environment_ social and technological change
- Unit 7b Analysing the strategic position of a business Chapter 31 Analysing the external environment_ the competitive environment
- Unit 7b Analysing the strategic position of a business Chapter 32 Analysing strategic options_ investment appraisal
- Revision Section_ Unit 7b Analysing the strategic position of a business
- Unit 8 Choosing strategic direction Chapter 33 Strategic direction_ choosing which markets to compete in and what products to offer
- Unit 8 Choosing strategic direction Chapter 34 Strategic positioning_ choosing how to compete
- Revision Section_ Unit 8 Choosing strategic direction
- Unit 9 Strategic methods_ how to pursue strategies Chapter 35 Assessing a change in scale
- Unit 9 Strategic methods_ how to pursue strategies Chapter 36 Assessing innovation
- Unit 9 Strategic methods_ how to pursue strategies Chapter 37 Assessing internationalisation
- Unit 9 Strategic methods_ how to pursue strategies Chapter 38 Assessing greater use of digital technology
- Revision Section_ Unit 9 Strategic methods_ how to pursue strategies
- Unit 10 Managing strategic change Chapter 39 Managing change
- Unit 10 anaging strategic change Chapter 40 Managing organisational culture
- Unit 10 Managing strategic change Chapter 41 Managing strategic implementation
- Unit 10 Managing strategic change Chapter 42 Problems with strategy and why strategies fail
- Revision Section_ Unit 10 Managing strategic change
- Acknowledgements
- Index
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