Cambridge IGCSE and O Level Business Studies Study and Revision Guide 3rd edition

Cambridge IGCSE and O Level Business Studies Study and Revision Guide 3rd edition

ISBN: 9781510420175
Si confirmas la compra obtendrás el derecho a utilizar el libro durante 1 año en formato digital (no incluye una versión del libro en papel)

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Unidades didácticas
  • Contents Introduction
  • Section 1 Understanding business activity 1 Business activity
  • Section 1 Understanding business activity 2 Classification of businesses
  • Section 1 Understanding business activity 3 Enterprise, business growth and size
  • Section 1 Understanding business activity 4 Types of business organisation
  • Section 1 Understanding business activity 5 Business objectives and stakeholder objectives
  • Section 1 Understanding business activity Case study Understanding business activity
  • Section 2 People in business 6 Motivating employees
  • Section 2 People in business 7 Organisation and management
  • Section 2 People in business 8 Recruitment, selection and training of employees
  • Section 2 People in business 9 Internal and external communication
  • Section 2 People in business Case study People in business
  • Section 3 Marketing 10 Marketing, competition and the customer
  • Section 3 Marketing 11 Market research
  • Section 3 Marketing 12 The marketing mix_ product
  • Section 3 Marketing 13 The marketing mix price
  • Section 3 Marketing 14 The marketing mix place
  • Section 3 Marketing 15 The marketing mix promotion
  • Section 3 Marketing 16 Technology and the marketing mix
  • Section 3 Marketing 7 Marketing strategy
  • 3 Marketing Case study Marketing
  • Section 4 Operations management 18 Production of goods and services
  • Section 4 Operations management 19 Costs, scale of production and break-even analysis
  • Section 4 Operations management 20 Achieving quality production
  • Section 4 Operations management 21 Location decisions
  • Section 4 Operations management Case study Operations management
  • Section 5 Financial information and financial decisions 22 Business finance needs and sources
  • Section 5 Financial information and financial decisions 23 Cash flow forecasting and working capital
  • Section 5 Financial information and financial decisions 24 Income statements
  • Section 5 Financial information and financial decisions 25 Statement of financial position
  • Section 5 Financial information and financial decisions 26 Analysis of accounts
  • Section 5 Financial information and decisions Case study Financial information and financial decisions
  • Section 6 External influences on business issues 27 Economic issues
  • Section 6 External influences on business issues 28 Environmental and ethical issues
  • Section 6 External influences on business issues 29 Business and the international economy
  • Section 6 External influences on business issues Case study External influences on business activity
  • Answers
  • Index
 
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