Oxford International AQA Examinations: International A2 Level Business
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Oxford International AQA Examinations: International A2 Level Business

Editorial: Oxford Education

ISBN Digital: 9780198445517

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USD 19,79
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  • Front cover and title
  • Contents and how to use this book
  • 1 Mission, objectives and strategy
  • 2 Analysing the existing internal position of a business
  • 3 Analysing the industry environment
  • 4 Analysing the external environment to assess opportunities and threats_ political and legal change
  • 5 Analysing the external environment to assess opportunities and threats_ economic change
  • 6 Social, technological and environmental change
  • 7 Investment appraisal
  • 8 Choosing strategic direction
  • 9 Strategic methods_ how to pursue strategies
  • 10 Managing strategic change
  • Glossary
  • Answers
  • Index and back cover
9780198445517
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