Cambridge IGCSE and O Level Business Studies Workbook 2nd edition

Cambridge IGCSE and O Level Business Studies Workbook 2nd edition

ISBN: 9781510420168
By confirming this purchase you gain access to this digital book for 1 year -a hard copy is not included- via Blinklearning's platform.

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Didactic Units
  • Contents
  • SECTION 1 Understanding business activity 1 Business activity
  • SECTION 1 Understanding business activity 2 Classification of business
  • SECTION 1 Understanding business activity 3 Enterprise, business growth and size
  • SECTION 1 Understanding business activity 4 Types of business organisation
  • SECTION 1 Understanding business activity 5 Business objectives and stakeholder objectives
  • SECTION 1 Understanding business activity Case study
  • SECTION 2 People in business 6 Motivating employees
  • SECTION 2 People in business 7 Organisation and management
  • SECTION 2 People in business 8 Recruitment, selection and training of employees
  • SECTION 2 People in business 9 Internal and external communication
  • SECTION 2 People in business Case study
  • SECTION 3 Marketing 10 Marketing, competition and the customer
  • SECTION 3 Marketing 11 Market research
  • SECTION 3 Marketing 12 The marketing mix_ product
  • SECTION 3 Marketing 13 The marketing mix_ price
  • SECTION 3 Marketing 14 The marketing mix_ place
  • SECTION 3 Marketing 15 The marketing mix_ promotion
  • SECTION 3 Marketing 16 Technology and the marketing mix
  • SECTION 3 Marketing 17 Marketing strategy
  • SECTION 3 Marketing Case study
  • SECTION 4 Operations management 18 Production of goods and services
  • SECTION 4 Operations management 19 Costs, scale of production and break-even analysis
  • SECTION 4 Operations management 20 Achieving quality production
  • SECTION 4 Operations management 21 Location decisions
  • SECTION 4 Operations management Case study
  • SECTION 5 Financial information and financial decisions 22 Business finance needs and sources
  • SECTION 5 Financial information and financial decisions 23 Cash flow forecasting and working capital
  • SECTION 5 Financial information and financial decisions 24 Income statements
  • SECTION 5 Financial information and financial decisions 25 Statement of Financial Position
  • SECTION 5 Financial information and financial decisions 26 Analysis of accounts
  • SECTION 5 Financial information and financial decisions_Case study
  • SECTION 6 External influences on business issues 27 Economic issues
  • SECTION 6 External influences on business issues 28 Environmental and ethical issues
  • SECTION 6 External influences on business issues 29 Business and the international economy
  • SECTION 6 External influences on business issues Case study
 
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