Cambridge IGCSE Business Studies Study and Revision Guide 2nd edition

Cambridge IGCSE Business Studies Study and Revision Guide 2nd edition

ISBN: 9781471856563
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Didactic Units
  • Contents
  • Introduction
  • Section 1 Understanding business activity_ 1 Business activity
  • Section 1 Understanding business activity_ 2 Classification of businesses
  • Section 1 Understanding business activity 3 Enterprise, business growth and size
  • Section 1 Understanding business activity 4 Types of business organisation
  • Section 1 Understanding business activity 5 Business and stakeholder objectives
  • Section 1 Understanding business activity case study
  • Section 2 People in business 6 Motivating workers
  • Section 2 People in business 7 Organisation and management
  • Section 2 People in business 8 Recruitment, selection and training
  • Section 2 People in business 9 Internal and external communication
  • Section 2 People in business case study
  • Section 3 Marketing 10 Marketing, competition and the customer
  • Section 3 Marketing 11 Market research
  • Section 3 Marketing 12 The marketing mix_ product
  • Section 3 Marketing 13 The marketing mix_ price
  • Section 3 Marketing 14 The marketing mix_ promotion and technology in marketing
  • Section 3 Marketing 15 The marketing mix place
  • Section 3 Marketing 16 Marketing strategy
  • Section 3 Marketing case study
  • Section 4 Operations management 17 Production of goods and services
  • Section 4 Operations management 18 Costs, scale of production and break-even analysis
  • Section 4 Operations management 19 Achieving quality production
  • Section 4 Operations management 20 Location decisions
  • Section 4 Operations management case study
  • Section 5 Financial information and financial decisions 21 Business finance needs and sources
  • Section 5 Financial information and financial decisions 22 Cash flow and working capital
  • Section 5 Financial information and financial decisions 23 Income statements
  • Section 5 Financial information and financial decisions 24 Balance sheets
  • Section 5 Financial information and financial decisions 25 Analysis of accounts
  • Section 5 Financial information and financial decisions Financial information and financial decisions case study
  • Section 6 External influences on business activity 26 Government economic objectives and policies
  • Section 6 External influences on business activity 27 Environmental and ethical issues
  • Section 6 External influences on business activity 28 Business and the international economy
  • Section 6 External influences on business activity External influences on business activity case study
  • Answers
  • Index
 
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