Marketing en la actividad comercial

Marketing en la actividad comercial

ISBN: 9788490039816
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Didactic Units
  • Primeras páginas
  • Unidad 1 El marketing en la empresa
  • Unidad 2 El Departamento de Marketing
  • Unidad 3 El Mercado
  • Unidad 4 Comprender al consumidor
  • Unidad 5 El proceso de investigación comercial
  • Unidad 6 Política de productos-servicio
  • Unidad 7 Política de precio
  • Unidad 8 Política de distribución
  • Unidad 9 Política de comunicación
  • Unidad 10 La publicidad
  • Unidad 11 La planificación comercial
  • Anexo Caso Práctico
  • Créditos


  • 9788490036204

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