Chapter 9 Strategic direction_ choosing which markets to compete in and what products to offer
Chapter 10 Strategic positioning_ choosing how to compete
Chapter 11 Assessing a change in scale
Chapter 12 Assessing innovation
Chapter 13 Assessing internationalisation
Chapter 14 Assessing greater use of digital technology
Chapter 15 Managing change
Chapter 16 Managing organisational culture
Chapter 17 Managing strategic implementation
Chapter 18 Problems with strategy and why strategies fail
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