Medios de soporte y comunicación

Medios de soporte y comunicación

ISBN: 9788413660417
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USD 12.00

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Didactic Units
  • Primeras páginas
  • Tema 1. Descripción de los soportes publicitarios en medios convencionales
  • Tema 2. Descripción de los soporres publicitarios en medios no convencionales
  • Tema 3. Recopilación de datos para diseñar un plan de medios publicitario
  • Tema 4. Normativa publicitaria y malas prácticas
  • Tema 5. Agencias de publicidad y preparación del plan de medios
  • Tema 6. Preparación del plan de medios_presupuesto y calendario
  • Tema 7. Control del plan de medios
  • Tema 8. Colaboración en la obtención de información

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