Políticas de Marketing

Políticas de Marketing

ISBN: 9788413660264
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USD 15.50

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Didactic Units
  • Primeras páginas
  • Tema 1. Comercialización
  • Tema 2. Mercado, entorno y competencia. Estrategias de marketing
  • Tema 3. Demanda. Dinámica de cambio de marcas
  • Tema 4. Política de producto
  • Tema 5. Política de precio I
  • Tema 6. Política de precio II
  • Tema 7. Política de distribución
  • Tema 8. La franquicia
  • Tema 9. Contratos de intermediación comercial
  • Tema 10. La política de comunicación
  • Tema 11. La política de comunicación. La publicidad
  • Tema 12. Plan de marketing
  • Tema extra. Estadística

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