AQA A-level Business (Surridge and Gillespie)

Name: AQA A-level Business (Surridge and Gillespie)
Brand: Hodder
SKU: 9781510452862
Price: 56 USD
Availability: PreOrder

Publisher: Hodder

Digital ISBN: 9781510452862

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Book's Index

Cover & Book Title
Contents
Unit 1 What is business_ Chapter 1 Understanding the nature and purpose of business
Unit 1 What is business_ Chapter 2 Understanding different business forms
Unit 1 What is business_ Chapter 3 Understanding that businesses operate within an external environment
Revision Section_ Unit 1 What is business_
Unit 2 Managers, leadership and decision making Chapter 4 Understanding management, leadership and decision making
Unit 2 Managers, leadership and decision making Chapter 5 Understanding management decision making
Unit 2 Managers, leadership and decision making Chapter 6 Understanding the role and importance of stakeholders
Revision Section_ Unit 2 Managers, leadership and decision making
Unit 3 Decision making to improve marketing performance Chapter 7 Setting marketing objectives
Unit 3 Decision making to improve marketing performance Chapter 8 Understanding markets and customers
Unit 3 Decision making to improve marketing performance Chapter 9 Segmentation, targeting and positioning (STP)
Unit 3 Decision making to improve marketing performance Chapter 10 Using the marketing mix
Revision Section_ Unit 3 Decision making to improve marketing performance
Unit 4 Decision making to improve operational performance Chapter 11 Setting operational objectives
Unit 4 Decision making to improve operational performance Chapter 12 Analysing operational performance
Unit 4 Decision making to improve operational performance Chapter 13 Increasing efficiency and productivity
Unit 4 Decision making to improve operational performance Chapter 14 Improving quality
Unit 4 Decision making to improve operational performance Chapter 15 Managing inventory and supply chains
Revision Section_ Unit 4 Decision making to improve operational performance
Unit 5 Decision making to improve financial performance Chapter 16 Setting financial objectives
Unit 5 Decision making to improve financial performance Chapter 17 Analysing financial performance
Unit 5 Decision making to improve financial performance Chapter 18 Sources of finance
Unit 5 Decision making to improve financial performance Chapter 19 Improving cash flow and profits
Revision Section_ Unit 5 Decision making to improve financial performance
Unit 6 Decision making to improve human resource performance Chapter 20 Setting human resource objectives
Unit 6 Decision making to improve human resource performance Chapter 21 Analysing human resource performance
Unit 6 Decision making to improve human resource performance Chapter 22 Improving organisational design and human resource flow
Unit 6 Decision making to improve human resource performance Chapter 23 Improving motivation and engagement
Unit 6 Decision making to improve human resource performance Chapter 24 Improving employer–employee relations
Revision Section_ Unit 6 Decision making to improve human resource performance
Unit 7a Analysing the strategic position of a business_ internal factors Chapter 25 Mission, corporate objectives and strategy
Unit 7a Analysing the strategic position of a business_ internal factors Chapter 26 Analysing internal position_ financial ratio analysis
Unit 7a Analysing the strategic position of a business_ internal factors Chapter 27 Analysing internal position_ overall position
Revision Section_ Unit 7a Analysing the strategic position of a business_ internal factors
Unit 7b Analysing the strategic position of a business Chapter 28 Analysing the external environment_ political and legal change
Unit 7b Analysing the strategic position of a business Chapter 29 Analysing the external environment_ economic change
Unit 7b Analysing the strategic position of a business Chapter 30 Analysing the external environment_ social and technological change
Unit 7b Analysing the strategic position of a business Chapter 31 Analysing the external environment_ the competitive environment
Unit 7b Analysing the strategic position of a business Chapter 32 Analysing strategic options_ investment appraisal
Revision Section_ Unit 7b Analysing the strategic position of a business
Unit 8 Choosing strategic direction Chapter 33 Strategic direction_ choosing which markets to compete in and what products to offer
Unit 8 Choosing strategic direction Chapter 34 Strategic positioning_ choosing how to compete
Revision Section_ Unit 8 Choosing strategic direction
Unit 9 Strategic methods_ how to pursue strategies Chapter 35 Assessing a change in scale
Unit 9 Strategic methods_ how to pursue strategies Chapter 36 Assessing innovation
Unit 9 Strategic methods_ how to pursue strategies Chapter 37 Assessing internationalisation
Unit 9 Strategic methods_ how to pursue strategies Chapter 38 Assessing greater use of digital technology
Revision Section_ Unit 9 Strategic methods_ how to pursue strategies
Unit 10 Managing strategic change Chapter 39 Managing change
Unit 10 anaging strategic change Chapter 40 Managing organisational culture
Unit 10 Managing strategic change Chapter 41 Managing strategic implementation
Unit 10 Managing strategic change Chapter 42 Problems with strategy and why strategies fail
Revision Section_ Unit 10 Managing strategic change
Acknowledgements
Index