AQA A-level Business Year 2 Fourth Edition (Wolinski and Coates)

Name: AQA A-level Business Year 2 Fourth Edition (Wolinski and Coates)
Brand: Hodder
SKU: 9781510455719
Price: 42 USD
Availability: PreOrder

Publisher: Hodder

Digital ISBN: 9781510455719

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USD 42.00

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Book´s Index

Cover & Book Title
Contents
Chapter 1 Mission, corporate objectives and strategy
Chapter 2 Analysing the existing internal position of a business to assess strengths and weaknesses
Chapter 3 Analysing the existing internal position of a business to assess strengths and weaknesses_ overall performance
Chapter 4 Analysing the external environment toassess opportunities and threats_ political andlegal change
Chapter 5 Analysing the external environment to assess opportunities and threats_ economic change
Chapter 6 Analysing the external environment to assess opportunities and threats_ social and technological
Chapter 7 Analysing the external environment to assess opportunities and threats_ the competitive environment
Chapter 8 Analysing strategic options_ investment appraisal
Chapter 9 Strategic direction_ choosing which markets to compete in and what products to offer
Chapter 10 Strategic positioning_ choosing how to compete
Chapter 11 Assessing a change in scale
Chapter 12 Assessing innovation
Chapter 13 Assessing internationalisation
Chapter 14 Assessing greater use of digital technology
Chapter 15 Managing change
Chapter 16 Managing organisational culture
Chapter 17 Managing strategic implementation
Chapter 18 Problems with strategy and why strategies fail
Acknowledgements
Index