AQA Business for A Level (Marcouse)

Name: AQA Business for A Level (Marcouse)
Brand: Hodder
SKU: 9781471835193
Price: 56 USD
Availability: PreOrder

Publisher: Hodder

Digital ISBN: 9781471835193

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Book's Index

Cover & Book Title
Contents
Section 1 What is business - 1 Understanding the nature and purpose of business
Section 1 What is business - 2 Different business forms
Section 1 What is business - 3 Issues in understanding forms of business
Section 1 What is business - 4 External factors affecting business
Section 2 Managers, leadership and decision-making - 5 What managers do
Section 2 Managers, leadership and decision-making - 6 Managers, leadership and decision-making
Section 2 Managers, leadership and decision-making - 7 Decision-making_ scientific and intuitive
Section 2 Managers, leadership and decision-making - 8 Decision trees
Section 2 Managers, leadership and decision-making - 9 Opportunity cost and trade-offs
Section 2 Managers, leadership and decision-making - 10 Understanding the role and importance of stakeholders
Section 3 Decision-making to improve marketing performance - 11 Marketing and decision-making
Section 3 Decision-making to improve marketing performance - 12 Marketing and competitiveness
Section 3 Decision-making to improve marketing performance - 13 Setting marketing objectives
Section 3 Decision-making to improve marketing performance - 14 Understanding markets
Section 3 Decision-making to improve marketing performance - 15 Market research
Section 3 Decision-making to improve marketing performance - 16 Interpreting marketing data
Section 3 Decision-making to improve marketing performance - 17 Price and income elasticity of demand
Section 3 Decision-making to improve marketing performance - 18 Market data and analysis
Section 3 Decision-making to improve marketing performance - 19 Segmentation, targeting and positioning
Section 3 Decision-making to improve marketing performance - 20 Niche and mass marketing
Section 3 Decision-making to improve marketing performance - 21 Marketing mix_ the 7 Ps
Section 3 Decision-making to improve marketing performance - 22 Product decisions_ product life cycle and product portfolio
Section 3 Decision-making to improve marketing performance - 23 Pricing decisions
Section 3 Decision-making to improve marketing performance - 24 Place and promotion decisions
Section 3 Decision-making to improve marketing performance - 25 Integrating the marketing mix
Section 4 Decision-making to improve operational performance - 26 Setting operational objectives
Section 4 Decision-making to improve operational performance - 27 Efficiency and labour productivity
Section 4 Decision-making to improve operational performance - 28 Lean production
Section 4 Decision-making to improve operational performance - 29 Capacity utilisation
Section 4 Decision-making to improve operational performance - 30 Technology and operational efficiency
Section 4 Decision-making to improve operational performance - 31 Analysing operational performance
Section 4 Decision-making to improve operational performance - 32 Improving quality
Section 4 Decision-making to improve operational performance - 33 Managing supply chains
Section 4 Decision-making to improve operational performance - 34 Managing inventory
Section 4 Decision-making to improve operational performance - 35 Decision-making to improve operational performance
Section 5 Decision-making to improve financial performance - 36 Financial objectives
Section 5 Decision-making to improve financial performance - 37 Calculating revenue, costs and profit
Section 5 Decision-making to improve financial performance - 38 Break-even analysis
Section 5 Decision-making to improve financial performance - 39 Cash flow management and forecasting
Section 5 Decision-making to improve financial performance - 40 Budgets and budgeting
Section 5 Decision-making to improve financial performance - 41 Profit and how to increase it
Section 5 Decision-making to improve financial performance - 42 Cash flow versus profit
Section 5 Decision-making to improve financial performance - 43 Sources of finance
Section 5 Decision-making to improve financial performance - 44 Decision-making to improve financial performance
Section 6 Decision-making to improve human resource performance - 45 Setting human resource (HR) objectives
Section 6 Decision-making to improve human resource performance - 46 Motivation and engagement in theory
Section 6 Decision-making to improve human resource performance - 47 Motivation and engagement in practice
Section 6 Decision-making to improve human resource performance - 48 Improving organisational design
Section 6 Decision-making to improve human resource performance - 49 Managing the human resource flow
Section 6 Decision-making to improve human resource performance - 50 Improving employer–employee relations
Section 6 Decision-making to improve human resource performance - 51 Analysing human resource performance
Section 6 Decision-making to improve human resource performance - 52 Decision-making and improved human resource performance
Section 7 Analysing the strategic position of a business - 53 Influences on the mission of a business
Section 7 Analysing the strategic position of a business - 54 Corporate objectives, strategy and tactics
Section 7 Analysing the strategic position of a business - 55 The impact of strategic decision-making on functional decision-making
Section 7 Analysing the strategic position of a business - 56 The value of SWOT analysis
Section 7 Analysing the strategic position of a business - 57 Financial objectives and constraints
Section 7 Analysing the strategic position of a business - 58 Balance sheets and income statements
Section 7 Analysing the strategic position of a business - 59 Financial ratio analysis
Section 7 Analysing the strategic position of a business - 60 Value and limitations of financial ratios
Section 7 Analysing the strategic position of a business - 61 How to analyse data other than financial statements
Section 7 Analysing the strategic position of a business - 62 Assessing short- and long-term performance
Section 7 Analysing the strategic position of a business - 63 Different measures of assessing business performance
Section 7 Analysing the strategic position of a business - 64 Changes in the political and legal environment
Section 7 Analysing the strategic position of a business - 65 The impact of government policy
Section 7 Analysing the strategic position of a business - 66 The impact of changes in the economic environment
Section 7 Analysing the strategic position of a business - 67 Globalisation and emerging economies
Section 7 Analysing the strategic position of a business - 68 The impact of social change
Section 7 Analysing the strategic position of a business - 69 The social environment including CSR
Section 7 Analysing the strategic position of a business - 70 Technological change
Section 7 Analysing the strategic position of a business - 71 The competitive environment
Section 7 Analysing the strategic position of a business - 72 Analysing strategic options
Section 7 Analysing the strategic position of a business - 73 Investment appraisal
Section 7 Analysing the strategic position of a business - 74 Sensitivity analysis
Section 8 Choosing strategic direction - 75 Strategic direction_ Ansoff’s matrix
Section 8 Choosing strategic direction - 76 Competitive advantage
Section 8 Choosing strategic direction - 77 Strategic positioning
Section 9 Strategic methods_ how to pursue strategies - 78 Growth and retrenchment
Section 9 Strategic methods_ how to pursue strategies - 79 Economies and diseconomies of scale
Section 9 Strategic methods_ how to pursue strategies - 80 Methods and types of growth
Section 9 Strategic methods_ how to pursue strategies - 81 Innovation
Section 9 Strategic methods_ how to pursue strategies - 82 Becoming an innovative organisation
Section 9 Strategic methods_ how to pursue strategies - 83 Protecting innovative ideas
Section 9 Strategic methods_ how to pursue strategies - 84 Reasons for trading internationally
Section 9 Strategic methods_ how to pursue strategies - 85 Attractiveness of international markets
Section 9 Strategic methods_ how to pursue strategies - 86 China and India
Section 9 Strategic methods_ how to pursue strategies - 87 Targeting overseas markets
Section 9 Strategic methods_ how to pursue strategies - 88 Managing international business
Section 9 Strategic methods_ how to pursue strategies - 89 Digital technology
Section 10 Managing strategic change - 90 Causes and value of change
Section 10 Managing strategic change - 91 The flexible organisation
Section 10 Managing strategic change - 92 Barriers to change
Section 10 Managing strategic change - 93 Managing organisational culture
Section 10 Managing strategic change - 94 Strategic implementation
Section 10 Managing strategic change - 95 Network analysis and strategic implementation
Section 10 Managing strategic change - 96 Problems with strategy
Section 11 Exam technique for A-level - 97 Understanding assessment objectives
Section 11 Exam technique for A-level - 98 Tackling data response questions
Section 11 Exam technique for A-level - 99 How to revise for business exams
Index