Cambridge IGCSE and O Level Business Studies Study and Revision Guide 3rd edition
Publisher: Hodder
Digital ISBN: 9781510420175
USD 14.55
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- Contents Introduction
- Section 1 Understanding business activity 1 Business activity
- Section 1 Understanding business activity 2 Classification of businesses
- Section 1 Understanding business activity 3 Enterprise, business growth and size
- Section 1 Understanding business activity 4 Types of business organisation
- Section 1 Understanding business activity 5 Business objectives and stakeholder objectives
- Section 1 Understanding business activity Case study Understanding business activity
- Section 2 People in business 6 Motivating employees
- Section 2 People in business 7 Organisation and management
- Section 2 People in business 8 Recruitment, selection and training of employees
- Section 2 People in business 9 Internal and external communication
- Section 2 People in business Case study People in business
- Section 3 Marketing 10 Marketing, competition and the customer
- Section 3 Marketing 11 Market research
- Section 3 Marketing 12 The marketing mix_ product
- Section 3 Marketing 13 The marketing mix price
- Section 3 Marketing 14 The marketing mix place
- Section 3 Marketing 15 The marketing mix promotion
- Section 3 Marketing 16 Technology and the marketing mix
- Section 3 Marketing 7 Marketing strategy
- 3 Marketing Case study Marketing
- Section 4 Operations management 18 Production of goods and services
- Section 4 Operations management 19 Costs, scale of production and break-even analysis
- Section 4 Operations management 20 Achieving quality production
- Section 4 Operations management 21 Location decisions
- Section 4 Operations management Case study Operations management
- Section 5 Financial information and financial decisions 22 Business finance needs and sources
- Section 5 Financial information and financial decisions 23 Cash flow forecasting and working capital
- Section 5 Financial information and financial decisions 24 Income statements
- Section 5 Financial information and financial decisions 25 Statement of financial position
- Section 5 Financial information and financial decisions 26 Analysis of accounts
- Section 5 Financial information and decisions Case study Financial information and financial decisions
- Section 6 External influences on business issues 27 Economic issues
- Section 6 External influences on business issues 28 Environmental and ethical issues
- Section 6 External influences on business issues 29 Business and the international economy
- Section 6 External influences on business issues Case study External influences on business activity
- Answers
- Index
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