Cambridge IGCSE and O Level Business Studies Study and Revision Guide 3rd edition

Name: Cambridge IGCSE and O Level Business Studies Study and Revision Guide 3rd edition
Brand: Hodder
SKU: 9781510420175
Price: 14.5496 USD
Availability: PreOrder

Publisher: Hodder

Digital ISBN: 9781510420175

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Book´s Index

Contents Introduction
Section 1 Understanding business activity 1 Business activity
Section 1 Understanding business activity 2 Classification of businesses
Section 1 Understanding business activity 3 Enterprise, business growth and size
Section 1 Understanding business activity 4 Types of business organisation
Section 1 Understanding business activity 5 Business objectives and stakeholder objectives
Section 1 Understanding business activity Case study Understanding business activity
Section 2 People in business 6 Motivating employees
Section 2 People in business 7 Organisation and management
Section 2 People in business 8 Recruitment, selection and training of employees
Section 2 People in business 9 Internal and external communication
Section 2 People in business Case study People in business
Section 3 Marketing 10 Marketing, competition and the customer
Section 3 Marketing 11 Market research
Section 3 Marketing 12 The marketing mix_ product
Section 3 Marketing 13 The marketing mix price
Section 3 Marketing 14 The marketing mix place
Section 3 Marketing 15 The marketing mix promotion
Section 3 Marketing 16 Technology and the marketing mix
Section 3 Marketing 7 Marketing strategy
3 Marketing Case study Marketing
Section 4 Operations management 18 Production of goods and services
Section 4 Operations management 19 Costs, scale of production and break-even analysis
Section 4 Operations management 20 Achieving quality production
Section 4 Operations management 21 Location decisions
Section 4 Operations management Case study Operations management
Section 5 Financial information and financial decisions 22 Business finance needs and sources
Section 5 Financial information and financial decisions 23 Cash flow forecasting and working capital
Section 5 Financial information and financial decisions 24 Income statements
Section 5 Financial information and financial decisions 25 Statement of financial position
Section 5 Financial information and financial decisions 26 Analysis of accounts
Section 5 Financial information and decisions Case study Financial information and financial decisions
Section 6 External influences on business issues 27 Economic issues
Section 6 External influences on business issues 28 Environmental and ethical issues
Section 6 External influences on business issues 29 Business and the international economy
Section 6 External influences on business issues Case study External influences on business activity
Answers
Index