Cambridge IGCSE and O Level Business Studies Workbook 2nd edition

Name: Cambridge IGCSE and O Level Business Studies Workbook 2nd edition
Brand: Hodder
SKU: 9781510420168
Price: 7.8 USD
Availability: PreOrder

Publisher: Hodder

Digital ISBN: 9781510420168

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Book´s Index

Contents
SECTION 1 Understanding business activity 1 Business activity
SECTION 1 Understanding business activity 2 Classification of business
SECTION 1 Understanding business activity 3 Enterprise, business growth and size
SECTION 1 Understanding business activity 4 Types of business organisation
SECTION 1 Understanding business activity 5 Business objectives and stakeholder objectives
SECTION 1 Understanding business activity Case study
SECTION 2 People in business 6 Motivating employees
SECTION 2 People in business 7 Organisation and management
SECTION 2 People in business 8 Recruitment, selection and training of employees
SECTION 2 People in business 9 Internal and external communication
SECTION 2 People in business Case study
SECTION 3 Marketing 10 Marketing, competition and the customer
SECTION 3 Marketing 11 Market research
SECTION 3 Marketing 12 The marketing mix_ product
SECTION 3 Marketing 13 The marketing mix_ price
SECTION 3 Marketing 14 The marketing mix_ place
SECTION 3 Marketing 15 The marketing mix_ promotion
SECTION 3 Marketing 16 Technology and the marketing mix
SECTION 3 Marketing 17 Marketing strategy
SECTION 3 Marketing Case study
SECTION 4 Operations management 18 Production of goods and services
SECTION 4 Operations management 19 Costs, scale of production and break-even analysis
SECTION 4 Operations management 20 Achieving quality production
SECTION 4 Operations management 21 Location decisions
SECTION 4 Operations management Case study
SECTION 5 Financial information and financial decisions 22 Business finance needs and sources
SECTION 5 Financial information and financial decisions 23 Cash flow forecasting and working capital
SECTION 5 Financial information and financial decisions 24 Income statements
SECTION 5 Financial information and financial decisions 25 Statement of Financial Position
SECTION 5 Financial information and financial decisions 26 Analysis of accounts
SECTION 5 Financial information and financial decisions_Case study
SECTION 6 External influences on business issues 27 Economic issues
SECTION 6 External influences on business issues 28 Environmental and ethical issues
SECTION 6 External influences on business issues 29 Business and the international economy
SECTION 6 External influences on business issues Case study