Cambridge IGCSE and O Level Business Studies 5th edition
Publisher: Hodder
Digital ISBN: 9781510420083
USD 26.00
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- Cover and book title
- Contents
- SECTION 1. Understanding business activity
- 1 Business activity
- 2 Classification of businesses
- 3 Enterprise, business growth and size
- 4 Types of business organisation
- 5 Business objetives and stakeholder objectives
- Case study
- SECTION 2. People in business
- 6 Motivating employees
- 7 Organisation and management
- 8 Recruitment, selection and training of employees
- 9 Internal and external communication
- Case study
- SECTION 3. Marketing
- 10 Marketing, competition and the customer
- 11 Market research
- 12 The marketing mix. Product
- 13 The marketing mix. Price
- 14 The marketing mix. Place
- 15 The marketing mix. Promotion
- 16 Technology and the marketing mix
- 17 Marketing strategy
- Case study
- SECTION 4. Operations management
- 18 Production of goods and services
- 19 Cost, scale of production and break-even analysis
- 20 Achieving quality production
- 21 Location decisions
- Case study
- SECTION 5. Financial information and financial decisions
- 22 Business finance. Needs and sources
- 23 Cash flow forecasting and working capital
- 24 Income statements
- 25 Statement of financial position
- 26 Analysis of accounts
- Case study
- SECTION 6. External influences on business issues
- 27 Economic issues
- 28 Environmental and ethical issues
- 29 Business and the international economy
- Case study
- Index and acknowledgements
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